A look at Internet traffic trends during Super Bowl LVII

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This post details the analysis of Internet traffic trends during Super Bowl LVII using DNS name resolution data from Cloudflare's 1.1.1.1 resolver. It examines traffic spikes for specific advertisers (BlueMoon, LimitBreak, Temu, Dunkin'), analyzes traffic patterns for sports websites and team domains based on game events, and observes the impact of Rihanna's halftime show on messaging and social media traffic. It also explores traffic trends for video platforms and food delivery services during the event, highlighting how DNS data can be used to understand consumer behavior and advertising effectiveness.