Data Infrastructure & Analytics
A look at Internet traffic trends during Super Bowl LVIII

A look at Internet traffic trends during Super Bowl LVIII

2/12/2024 · David Belson

What this post added

This post details how Cloudflare Radar uses DNS name resolution data from the 1.1.1.1 resolver to estimate traffic to websites and analyze trends during specific events like the Super Bowl. It examines the traffic spikes driven by advertisements, the impact on categories like food delivery, social media, and sports betting, and local traffic trends in Kansas City and San Francisco. It also looks at email threat volume in the weeks leading up to the game.

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