Data Infrastructure & Analytics
An early look at Thanksgiving 2022 Internet trends

An early look at Thanksgiving 2022 Internet trends

11/25/2022 · João Tomé

What this post added

This post details internet traffic and e-commerce DNS trends observed during Thanksgiving 2022 in the US and Japan's Labor Thanksgiving Day. It highlights a 13% drop in US internet traffic during Thanksgiving dinner, followed by an increase on Black Friday. It also notes a dip in e-commerce DNS traffic during Thanksgiving dinner and an overall increase in e-commerce interest leading up to Black Friday. For Japan, it shows an increase in internet traffic during Labor Thanksgiving Day. The post also analyzes mobile device traffic trends during Thanksgiving and compares bot traffic patterns.

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