
9/25/2025 · Dane Knecht
What this post added
This post announces a strategic shift to make nearly all Cloudflare features, previously restricted to enterprise plans, available to all customers. It begins with making Single Sign-On (SSO) for the dashboard available to any user, regardless of plan, and commits to a future where all new releases follow a self-service by default model. This includes revisiting pricing and metering for some features and removing friction in setup historically handled by solutions engineers. The goal is to democratize access to powerful tools and improve the overall customer experience.