Artificial Intelligence Integration & Impact
Human Native is joining Cloudflare

Human Native is joining Cloudflare

1/15/2026 · Will Allen, James Smith

What this post added

This post announces the acquisition of Human Native, an AI data marketplace, to enhance Cloudflare's AI capabilities. It highlights Human Native's technology for transforming multimedia content into searchable data for AI training, emphasizing licensed data and fair compensation for creators. The post also discusses the strain on the internet's economic model due to AI crawls and introduces Cloudflare's AI Crawl Control and Pay Per Crawl tools. It announces the development of an AI Index for structured content updates via a pub/sub model and the establishment of the x402 Foundation with Coinbase to enable machine-to-machine transactions for digital resources, building on the foundation for new economic models in the age of AI.

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