
2/8/2021 · John Graham-Cumming, Celso Martinho, Kari Linder
What this post added
This post details the use of Cloudflare Radar's DNS name resolution data to analyze Internet traffic patterns during Super Bowl LV. It specifically examines the traffic spikes to advertisers' websites, social media usage, food delivery services, and football-related websites, correlating these with specific game events and commercials. The analysis highlights how DNS data can estimate website interest and provides insights into the impact of Super Bowl commercials on advertiser website traffic.