Data Infrastructure & Analytics
Who won Super Bowl LV? A look at Internet traffic during the game

Who won Super Bowl LV? A look at Internet traffic during the game

2/8/2021 · John Graham-Cumming, Celso Martinho, Kari Linder

What this post added

This post details the use of Cloudflare Radar's DNS name resolution data to analyze Internet traffic patterns during Super Bowl LV. It specifically examines the traffic spikes to advertisers' websites, social media usage, food delivery services, and football-related websites, correlating these with specific game events and commercials. The analysis highlights how DNS data can estimate website interest and provides insights into the impact of Super Bowl commercials on advertiser website traffic.

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