Data-driven marketing starts with developers- Google Developers Blog

What this post added

This post introduces sGTM Pantheon, a toolbox of server-side Google Tag Manager solutions for improved data control, privacy, and real-time personalization. It details specific tools within Pantheon for data gathering (Soteria, Phoebe, Artemis, Apollo, Cerberus, Dioscuri), data sending (Hephaestus, Deipeus, Chaos, Hermes), and data management (Argos). It also introduces GA4 Dataform for transforming BigQuery data into structured insights and FeedX, an open-source Python A/B testing framework for shopping feed modifications.