AI Research and Development
Scaling the Instagram Explore recommendations system

Scaling the Instagram Explore recommendations system

8/9/2023 · Vladislav Vorotilov, Ilnur Shugaepov

What this post added

This post details the evolution of Instagram's Explore recommendation system, highlighting the application of advanced machine learning models like Two Towers neural networks and a multi-stage ranking approach (retrieval, first-stage ranking, second-stage ranking, final reranking). It emphasizes the use of caching and pre-computation for scalability and flexibility, and the adaptation of ML techniques for personalized content discovery at a massive scale.

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