How KIKO Milano scales for Black Friday | Customers | Vercel

What this post added

This post details KIKO Milano's migration to Vercel, highlighting their previous manual scaling process on AWS EC2 for Black Friday and the subsequent improvements after adopting Vercel. Key benefits include eliminating manual infrastructure prep, reducing app build times by 75% (from 20 minutes to under 4 minutes), and enabling multiple daily deployments. The post emphasizes Vercel's automatic scaling capabilities, separating static delivery, cached pages, and dynamic compute for independent scaling during traffic spikes, which removed performance variability and operational tax for KIKO.