Retailer sees $10M increase in sales on Vercel | Customers | Vercel

What this post added

This post details a specific customer's successful migration from Salesforce Commerce Cloud to Vercel, highlighting the business impact of improved performance, scalability, and reduced technical debt. It quantifies the benefits with metrics such as a 33% increase in average orders per minute, a 5x increase in conversion rate at peak, a $10 million revenue increase, and a 500ms reduction in TTFB. The migration strategy involved a phased approach and A/B testing, leading to accelerated deployment of key e-commerce pages. The post also touches upon Vercel's role in enabling personalized user experiences through Functions and Middleware, and the benefits of a headless architecture.