WPP and Vercel: Bringing AI to the creative process

What this post added

This post announces an expansion of the partnership with WPP, bringing v0 and AI SDK directly to WPP's global network of creative teams and their clients. It highlights how these tools enable creatives to design, prototype, test, and deploy digital experiences and agents with new velocity, reducing ideation and iteration cycles from weeks to hours. WPP internal pilots show up to 25% faster digital production times. The post also mentions case studies of VML North America, AKQA, and Ogilvy leveraging Next.js and Vercel for improved digital experiences, and details a joint commitment to invest in new product development and integrations within WPP Open. It also references a hackathon event focused on AI Generative CX.