20 years & 125 million subscribers later…

What this post added

This post announces YouTube Music and Premium reaching 125 million global subscribers, highlighting this as a significant milestone in becoming the No. 1 contributor of revenue to the music industry. It also details the expansion of the Premium Lite pilot to US users, an ad-free subscription option with specific exceptions for music content and search/browsing, noting that early pilots showed more Lite members upgrading to Premium than vice-versa. The post reiterates YouTube's position as the No. 1 streaming platform in watch time in the US, with over 1 billion hours viewed daily on TV sets globally. It emphasizes the growth of Shorts, generating over 70 billion daily views, and connected TVs as the fastest-growing surface for YouTube and the primary viewing device in the US. The post also discusses the future focus on visual storytelling, including a 'renaissance of the music video' and the potential of AI tools like Dream Screen in Shorts, powered by Veo 2, to facilitate visual story creation for artists and fans.