Exploring how AI tools can help increase high-quality health content

What this post added

This post details the ongoing exploration and piloting of generative AI tools by YouTube Health in partnership with Google Research's Health AI team. The focus is on how these AI tools can assist health creators and organizations in producing high-quality, authoritative content. Specific applications being tested include AI as a brainstorm partner for video ideas, organizing peer-reviewed scientific information, and suggesting methods for presenting information engagingly and accessibly. The post highlights feedback from pilot testers, Cleveland Clinic and Dr. Jen Caudle, who report benefits in content ideation by leveraging AI to analyze YouTube and search engine data for relevant topics and sub-topics, and in scripting by generating sample interview questions. AI is also being used to help create video outlines and scripts, and to vet information from authoritative sources. Examples include using AI to identify demand for magnesium videos for YouTube Shorts and to help create a Short on mental health tips, ensuring the information is clinically sound and easy to understand.