How we make small things get loud: Creating Shorts with Lyor Cohen

What this post added

This post details the creative process and technical execution behind Lyor Cohen's YouTube Shorts, highlighting how these are produced using only smartphones with simple setups. It emphasizes the strategy of distilling messages into simple, entertaining content that acts as an 'amuse-bouche' for longer newsletters. The post showcases the use of techniques like forced perspective and rapid shooting to create engaging content, even with busy executive schedules. It also reinforces the idea that Shorts are 'YouTube in Fun Size,' encouraging creators to focus on making the content fun.