YouTube Music Curation and Discovery
The right side of history

The right side of history

3/16/2026 · Lyor Cohen

What this post added

This post details YouTube Music's strategy for artist growth and fan engagement, highlighting recent successes at major music events and the role of visual storytelling. It emphasizes the platform's commitment to monetization, paying out over $8 billion to the music industry. The post also discusses the integration of generative AI as a tool for creative expression, not replacement, and the development of new guardrails for likeness detection and combating low-quality AI content. The mission for 2026 is to help artists build global audiences and lifelong careers through visual storytelling, while enabling fans to discover music and form deep connections.

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