30% More Traffic in Less Than a Blink of an Eye

What this post added

This post details how routing improvements in the network team saved approximately 25ms of latency for requests originating from Southeast Asia (Thailand, Malaysia, Indonesia). This reduction in latency resulted in a measured 30% increase in traffic (bandwidth, hits, and page views) from these regions, demonstrating the amplified impact of performance benefits on user engagement and internet use, as explained by TCP's nature.