Cyber Week: analyzing Internet traffic and e-commerce trends
Nov 28, 2023João Tomé

Summary
This post details Cloudflare's analysis of Internet traffic and e-commerce trends during Cyber Week (Black Friday and Cyber Monday). It provides specific metrics on peak HTTP requests per second, daily request volumes, and DNS query volumes for both the 1.1.1.1 resolver and authoritative DNS servers. It also breaks down traffic by country and device type (mobile vs. desktop), and analyzes DNS trends for e-commerce sites, including category-specific insights (electronics, fast fashion, second-hand). Finally, it touches upon cyber threat trends, specifically DDoS attacks during this period.
More from the Data Infrastructure & Analytics trail
- Introducing Cloudflare Basin: an open, serverless data platform, now generally available
- Introducing the Billable Usage API: programmatic cost visibility for Cloudflare
- Announcing the Monetization Gateway: charge for any resource behind Cloudflare via x402
- How we built Cloudflare's data platform and an AI agent on top of it
- Iran's Internet is partially restored, Cloudflare Radar data shows