Improving Performance and Search Rankings with Cloudflare for Fun and Profit
Nov 19, 2020Rustam Lalkaka, Rita Kozlov

Summary
This post details how Cloudflare's suite of performance products (caching, Argo Smart Routing, Image Resizing, Automatic Platform Optimization, Workers Sites) directly contribute to improving Core Web Vitals (LCP, FID, CLS) and consequently enhance Google Search rankings. It highlights the integration of these metrics into Cloudflare's analytics tools (Browser Insights, Web Analytics) for user measurement and emphasizes the ability to serve entire websites from the edge using Workers Sites.