Small experiments, significant results and learnings

What this post added

This post details experiments to improve the user invitation flow within GitLab. It describes a multi-user journey map that identified interruptions and waiting times in the process of assigning issues to new team members. Two experiments were conducted: 1) adding an 'Invite members' link to the assignee dropdown for admin users, which resulted in a 2% increase in namespaces with two or more users despite a low click-through rate. 2) showing the 'Invite members' link to non-admin users with a modal explaining the current limitations and providing contact information for admins, showing encouraging early results of up to a 20% increase in namespaces with two or more users. The post also mentions ongoing engineering work on an 'invite members' modal to keep users within their workflow.