How It’s Made: AI Roadtrip, a Pixel Campaign Powered by Generative AI and Fans- Google Developers Blog

This post details the technical implementation of an AI-powered campaign called 'AI Roadtrip'. It describes the use of Gemini 1.5 Pro for script generation, Imagen 2 for background image generation, and Cloud Text-to-Speech for audio generation. It also explains how these assets are composited in Unreal Engine and how human creatives interact with the system for editing and refinement. The prompt engineering techniques used for Gemini and the prompt generation process for Imagen are also described.