How Machine Learning with TensorFlow Enabled Mobile Proof-Of-Purchase at Coca-Cola- Google Developers Blog

This post details the technical implementation of a mobile proof-of-purchase system for Coca-Cola using TensorFlow. It describes how TensorFlow was used to build a machine learning model that can recognize product packaging from mobile device images. The system involves image capture, preprocessing, model inference on mobile devices, and backend processing for validation. It highlights the challenges of on-device ML, including model size and performance, and how TensorFlow Lite was used to address these.