Building LinkedIn Premium All‑in‑One: Unified AI‑Powered Workflows for Small Businesses

This post details the engineering effort behind LinkedIn Premium All-in-One, a unified product for small businesses. It focuses on leveraging AI and LLMs to create unified workflows for sales, marketing, and hiring. Key technical aspects include an LLM-based approach for inferring Target Audiences (TA) using profile and company information, with privacy guardrails. The TA definition is further refined through activity-based signals and implicit signals (buyer-side and seller-side). The system in this iteration focuses on unifying these capabilities into a single product experience, optimizing for rapid iteration and early user feedback, and enabling experimentation at speed. It also details features like daily prospect suggestions, trending posts within a target audience, post boosting, a profile writing assistant, and recommended actions, all powered by AI and LLMs.