Building LinkedIn’s CTV Ads: Scaling professional reach to the big screen

What this post added

This post introduces the engineering behind LinkedIn's CTV Ads solution. It details the development of a supply management system for PMP deals, adaptations to supply prioritization and relevance models for CTV, integration with DoubleVerify for brand safety, and a cross-device identity approach for professional targeting on CTV. It also outlines technical solutions for meeting strict creative specifications from premium CTV publishers, including enhanced video processing and media asset management.