Why xHE-AAC is being embraced at Meta

This post details the adoption and implementation of the xHE-AAC audio codec across Meta's platforms, specifically Facebook and Instagram, for features like Reels and Stories. It highlights the benefits of xHE-AAC, including integrated loudness management and adaptive bit rate audio, and explains the deployment process using encoder SDKs and shaka-packager. This contributes to the broader theme of enhancing media delivery and user experience by focusing on audio quality and adaptability.