The Evolution of Kit: Automating Marketing Using Machine Learning - Shopify

This post details the evolution of Kit from a rule-based system to an AI-driven recommendation engine. It describes the machine learning architecture for predicting marketing budget and likelihood of sales, utilizing regression and classification models trained on historical campaign data and store attributes. The system was migrated to Google Cloud Platform for training and prediction, with a real-time prediction architecture introduced to provide more dynamic recommendations, such as acquiring new visitors for lookalike audiences.