Billions of requests: Black Friday-Cyber Monday 2025

What this post added

This post details the operational performance of Vercel's platform during the Black Friday-Cyber Monday 2025 peak traffic period. It quantifies the scale of requests, deployments, AI Gateway usage, Fluid compute invocations, cache hits, ISR reads/writes, firewall actions, bot blocking, and human verification. It emphasizes the platform's automatic adaptation to traffic patterns and its ability to maintain consistent performance without manual intervention. Specific metrics and their implications for AI-native shopping, dynamic workloads, content freshness, and security are highlighted.