Designing and building the Vercel Ship conference platform

This post details the technical implementation of the Vercel Ship 2025 conference platform. It covers the conceptual evolution of the visual identity, the use of generative AI (Flux, Cinema4D, Google Veo 2, Runway, Ideogram) for rapid prototyping and image generation, and the utilization of v0 for building UI components. It also describes the technical stack for the conference site, including Next.js, Postgres, and Payload CMS, with specific rendering strategies like ISR and PPR, and caching mechanisms using `use cache` and `cacheLife`. The post highlights dogfooding Vercel's platform features like Sign In with Vercel and monorepo integration, and the development of modular, themeable components using shadcn, Geist, and cva, along with React Email for transactional emails.