How Ruggable optimized their frontend architecture | Customers | Vercel

What this post added

This post details how Ruggable optimized their frontend architecture by decoupling from Shopify and adopting a headless approach using Next.js on Vercel and Contentful for content management. Key technical aspects include the use of Next.js for full control over rendering, performance, and optimization, Vercel's preview deployments for streamlined collaboration, and Contentful for unified content modeling enabling marketing teams to manage content without developer intervention. The resulting improvements in site speed, SEO rankings, and developer productivity are highlighted.