How the at-home workout sensation, Hydrow, cut authoring times from weeks to minutes | Customers | Vercel

This post details how Hydrow migrated from Shopify Liquid and WordPress to a headless architecture using Contentful, Next.js, and Vercel. Key technical contributions include: leveraging Next.js Incremental Static Regeneration (ISR) with Contentful webhooks for near real-time content updates and fast static page delivery; utilizing Vercel's managed infrastructure (AWS S3 for static assets, AWS Lambda for Serverless Functions, and global edge network/cache) for scalable and performant content delivery; implementing Vercel's preview environments for author workflows, enabling real-time visualization of unpublished content; and employing Vercel's Edge Middleware to deliver personalized user experiences and conduct A/B testing based on customer data. The post highlights the reduction in authoring time from weeks to minutes and a 50% improvement in Core Web Vitals.