Incrementally adopting Next.js at one of Europe's fastest growing brands | Customers | Vercel

This post details reMarkable's incremental migration from Gatsby to Next.js and Vercel, focusing on the technical aspects of improving developer experience and performance. Key technical contributions include: achieving an 87% reduction in production build times (from 5m 55s to 39s) by adopting Next.js; improving development build startup times; leveraging Vercel Preview Deployments for faster stakeholder review cycles and feedback collection; and enabling a self-sufficient editorial team by integrating Sanity for custom landing page creation without developer intervention. The migration strategy involved modifying the website structure, moving to a pages folder, lifting data fetching to the pages-level, and rewriting queries before swapping frameworks.