Anatomy of an experiment: putting the 'super' in Super Thanks

What this post added

This post details the engineering and experimentation process behind the development and iteration of the Super Thanks feature. It describes the use of qualitative and quantitative data, including A/B testing, to evolve the Super Thanks icon from 'clapping hands' to a 'dollar sign and heart' to improve user understanding and purchase conversions. It also covers experiments with multiple price points, demonstrating a 10% increase in revenue due to increased pricing flexibility. The post highlights the role of experiments in driving technical excellence and understanding user behavior for product improvements.