Misinformation Mitigation on YouTube
Building greater transparency and accountability with the Violative View Rate

Building greater transparency and accountability with the Violative View Rate

4/6/2021 · Jennifer O'Connor

What this post added

Introduces the Violative View Rate (VVR) as a new metric to measure the percentage of views on YouTube that come from violative content. Details the methodology for calculating VVR through content reviewer sampling and explains its importance in understanding the impact of harmful content on viewers. Highlights that VVR has fallen by over 70% since 2017 due to investments in machine learning, with the current rate at 0.16-0.18%. Discusses how VVR will be updated quarterly in the Community Guidelines Enforcement Report and its role in holding teams accountable for progress in protecting users from harmful content.

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