Product/Decision-Making Interview Prompt

This interview assesses your product sense, UX/UI taste, and metrics thinking. Please address the following three parts:

Part 1: Past UX/UI-Focused Product Experience

Describe a past experience where you developed a product with a strong UX/UI emphasis.

• What problem were you solving and for whom?
• What was your role, including your scope, team, and key decisions?
• What did you ship and what was the rationale behind it?
• What was the impact, measured by relevant metrics and user outcomes?

Part 2: Product You Love — Why It Works

Select any product you admire and explain the reasons for its success. Address the following points:

1. User needs and jobs-to-be-done (JTBD) it addresses.
2. Its positioning in the market and how it differentiates itself.
3. The key metrics that indicate its success (e.g., activation, retention, engagement, conversion).

Part 3: Concrete Improvements

Propose specific UX/UI improvements for the product you discussed in Part 2.

• What changes would you implement and how would they function?
• What are the expected user outcomes and business impact of these changes?
• How would you validate these improvements, including proposed experiments, metrics to track, and necessary guardrails?