How a Remote Company Builds AI Fluency — Em Shreve, Automattic

This talk by Em Shreve, Head of AI Enablement at Automattic, details a strategy for building AI fluency within a large, fully remote company. The core of the strategy is a two-week, in-person program that combines workshops on AI skills, MCPs (Multi-Cloud Platforms), hooks, and autonomous agents with hands-on project work. The program emphasizes dedicated learning time over just tool access. Graduates are empowered as multipliers through guides, local meetups, AI ride-alongs, and an always-on help channel. The talk also touches on curriculum evolution, an internal MCP server, and metrics for measuring AI adoption and impact, showcasing projects built by various teams, including non-engineers.