Atlassian is building a scalable, config-driven synthetic data generation platform called Data Brewery. This platform aims to produce high-volume, product-shaped, relationally correct datasets for products like Jira and Confluence, enabling faster and more confident migration testing. The core innovation is a two-phase generation model that separates row generation from foreign key resolution, improving performance and maintainability. The system is designed to be extensible for new entities and data shapes with minimal product-specific engineering.
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