DLP Exact Data Match beta now available
Jul 13, 2023Noelle Kagan

Summary
Introduces Exact Data Match (EDM) for Data Loss Prevention (DLP). EDM allows customers to securely provide lists of sensitive data (e.g., credit card numbers, names, addresses) which are then hashed before reaching Cloudflare. Cloudflare scans traffic or repositories for matches of these hashes, enabling targeted DLP detections and reducing false positives compared to generic pattern matching. The feature includes a mechanism for uploading DLP datasets and integrating them into DLP profiles for inline scanning with Gateway or data-at-rest scanning with CASB.
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