Envoy Media: using Cloudflare's Bot Management & ML
Mar 16, 2022Ryan Marlow, Michael Taggart, Jim Berry
Summary
This post details how Envoy Media Group uses Cloudflare's Bot Management product, specifically the bot score generated by machine learning, to filter automated traffic. Envoy ingests the bot score as a custom header into their Revstr rules engine to dynamically adjust user experiences (e.g., longer forms for suspicious traffic). They also feed the bot score into their data warehouse for media buyers to analyze traffic sources and into their ML models to predict conversion rates and lifetime value, leading to a 15% increase in precision for their conversion rate prediction model.
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