How Picsart leverages Cloudflare's Developer Platform to build globally performant services
Apr 3, 2024Mark Dembo, Shant Marouti

Summary
Picsart migrated a critical remote configuration service from a centralized architecture to Cloudflare Workers and Workers KV. This involved redesigning the data storage from a single large blob to approximately 600 smaller KV records (max 10MB each), segmented by platform and country. This optimization reduced the amount of data parsed per request, improving compute duration and overall request latency. The new architecture leverages Cloudflare's global network to bring data closer to end-users, addressing the 1500ms time budget challenge where 50% of devices previously failed to complete requests in time.