Introducing Cloudflare Registrar: Domain Registration You Can Love

This post introduces Cloudflare Registrar, a new service that extends Cloudflare's offerings into domain registration. It highlights the internal need for secure domain management due to a past registrar compromise, which led to the development of both an enterprise-level custom domain protection and the publicly available registrar. The registrar is built on principles of trust, security, and always-fair pricing, promising to charge only wholesale prices for domains and including features like two-factor authentication and DNSSEC by default. This addresses common consumer pain points with existing registrars, such as bait-and-switch pricing and upsells.