TikTok ban takes hold: data reveals sharp traffic decline and rapid shift to alternatives
Jan 19, 2025João Tomé
Summary
This post details how Cloudflare's DNS resolver and network traffic analysis capabilities were used to observe the immediate impact of the US ban on TikTok. It quantifies the sharp decline in traffic to TikTok and its associated domains, as well as the concurrent surge in traffic to alternative platforms like RedNote (Xiaohongshu). The post also highlights the global reach of these traffic shifts and the subsequent partial restoration of TikTok services, underscoring Cloudflare's role in real-time internet traffic monitoring and analysis in response to significant geopolitical events.
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