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DeepMind
DeepMind logoDeepMind · Feature trail

Image Provenance and Context Analysis

1 post · Jul 2025 – May 2026

What this trail covers

Backstory is an experimental AI tool that investigates the context and origin of images seen online. It determines if an image is AI-generated, when and where it's previously been used online, and whether it's been digitally altered. It combines detection technologies with a holistic assessment of the context of the image, including metadata and usage history, to provide users with information about an image's trustworthiness and how its story may have changed over time. This post details the expansion of SynthID watermarking and the introduction of Backstory.

All DeepMind trails
  1. Making it easier to understand how content was created and editedThis post details the expansion of SynthID watermarking to include video and audio, its integration into Gemini, Search, and Chrome, and the adoption of C2PA Content Credentials across devices and platforms. It also highlights partnerships with industry players like OpenAI, Kakao, and NVIDIA to expand SynthID's reach, and the launch of a new AI Content Detection API on Google Cloud's Gemini Enterprise Agent Platform for businesses. Meta will also label camera-captured media with Content Credentials on Instagram.
  2. Exploring the context of online images with BackstoryIntroduces Backstory, an experimental AI tool built using Gemini, that surfaces information about an image's origin and context. It combines generative AI detection with a holistic assessment of image context, including metadata and usage history, to determine trustworthiness. The tool can identify AI-generated images, their previous online usage, and whether they have been digitally altered.