Workflow lab: From design system to campaign in Figma Weave

This post details the creation of a repeatable workflow in Figma Weave that transforms elements from a design system into on-brand marketing assets. It introduces the use of Figma nodes to bring design system frames (type, color, layout) onto the Weave canvas. The workflow leverages Image Describer nodes to analyze visual references and color palettes, providing structured guidance for AI generation. A Gen Effect node is used to apply consistent visual styles (color grading, blur) across campaign assets. The Any LLM node is employed for culturally relevant localization of text across multiple languages, with final compositions and text edits handled in Figma Design.