Three MarTech solutions putting generative AI in marketing- Google Developers Blog

This post introduces three open-source MarTech solutions powered by generative AI: ViGenAiR for video ad recrafting, Adios for AI-driven image generation and management, and Copycat for on-brand ad copy generation. ViGenAiR uses Gemini on Vertex AI to split and recombine video segments for format-specific ads. Adios leverages Gemini and Imagen on Vertex AI to generate and manage ad images at scale, with improved configuration flexibility and automatic retrying of failed requests. Copycat uses Gemini models, trained on top-performing ads and brand guidelines, to generate on-brand ad copy, employing Affinity Propagation for exemplar ad reduction and Gemini for style guide generation and prompt creation.