Unveiling the process: The creation of our powerful campaign builder

This post details the implementation of Counter, Delay, and Limit features within Grab's Trident marketing campaign platform. It explains how these features translate complex campaign logic into executable 'treatments' by leveraging Kafka streams, SQS, and database statistics. The post also describes the development of a node-tree based UI for campaign creation and the algorithm used to convert this tree structure into equivalent treatments, including handling updates to existing campaigns.