Hex at AllTrails

This post details how the AllTrails analytics team uses Hex for exploratory analysis, data validation, and building internal tools. It highlights the benefits of Hex's integration with their GCP data stack (Google Dataform, BigQuery), its ability to handle SQL and Python, and features like query caching, dynamic markdown, and auto-rerun. Specific examples include analyzing rolling metrics, accelerating development workflows, and building an A/B testing calculator and a QA experiment bucketing tool. The post emphasizes how Hex has improved their workflow by replacing a more cumbersome process involving CSVs, separate notebooks, and static documents.