How the best data teams obsess over context
Jul 23, 2026

Summary
This post details how Hex customers (Ramp, Underdog, Hover) are actively managing and evolving the context provided to their AI analytics agents. It highlights the use of dbt integrations for syncing model descriptions and domain docs, GitHub Actions for managing context guides, and API syncs for endorsing trusted models. The post also emphasizes the role of Context Studio in observing agent interactions, identifying context gaps through warnings and suggestions, and programmatically applying fixes back to dbt via the CLI and pull requests. This iterative process of leveraging user interactions to improve agent accuracy and trustworthiness is a key technical contribution.