In-Context Merchant Analytics

Shopify has evolved its capabilities for surfacing merchant analytics directly within their operational workflows in the Shopify admin. Initial efforts focused on establishing a dedicated Analytics section. This evolution brings key metrics and insights to contextually relevant pages, such as the Orders page, to enable faster, data-informed decision-making by reducing navigation between different sections of the admin. The process involves identifying relevant metrics, understanding data shapes for different merchant segments, prototyping with real data, and finalizing a data specification sheet for a single source of truth for queries. The development also includes designing datasets for new metrics, selecting an atomic grain of one row per event (fulfillment, in-transit, or delivery), and building a batch pipeline for initial data modeling before moving to streaming.