
Simulated A/B Testing with LLM Agents
Shopify has developed SimGym, a system that uses LLM-guided robots in cloud browsers to perform simulated A/B testing of storefront changes. This allows for rapid testing and validation of new themes and layouts, even for stores with low traffic, by mimicking real user interactions and shopping intents. The system leverages Browserbase for cloud browsers and an inference cluster for LLM agents, with ongoing optimizations focused on reducing inference latency and cost. Recent advancements include the development of ShopGym, which turns live storefronts into self-contained, resettable sandbox shops and generates shopping tasks tied to their products, features, and policies. This enables reproducible failure analysis, consistent agent comparison, and performance measurement.
Timeline


































































































































