
Using Propensity Score Matching to Uncover Shopify Capital’s Effect on Business Growth - Shopify
11/11/2021
This post details the application of propensity score matching (PSM) to evaluate the causal impact of Shopify Capital on merchant growth. It outlines the research question, the challenges of A/B testing in this context, and the methodology used to create comparable treatment (US Capital recipients) and control (Canadian non-recipients) groups. Key aspects include defining the groups, selecting features for matching, using a caliper matching algorithm, and assessing the quality of the match using standardized mean differences, visual diagnostics, and variance ratios.
