Exploring the Animation Landscape of 2023 Wrapped

This post details the evolution of Spotify's animation strategy for the Wrapped campaign, introducing Lottie as a primary tool for generic and complex animations to achieve cross-platform parity and reduce engineering effort. It also highlights the continued use of native animations for data-driven and interactive elements, outlining the decision-making process for choosing between Lottie and native builds based on parameterization needs and user interaction.